With the madness of EOQ behind us, you are probably hearing management and finance murmuring GRR and ARR.
So what is the connection between GRR, ARR, and your job security?
🔹 GRR (Gross Revenue Retention): How well the company keeps revenue from existing customers.
High GRR = happy customers sticking around.
Low GRR = Losing customers. The ship is springing leaks.
🔹 ARR (Annual Recurring Revenue): Total annual subscription revenue (renewals, upsells, new customers).
High ARR = good growth, new customers, full wind in the sails.
Low ARR = no growth, the ship is dead in the water you’re grounded.
📈 High GRR + High ARR? Your ship has no leaks and is full steam ahead.
Management loves predictability.
Stable revenue + ARR growth = you’re in a secure place.
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